Sep 9, 2020
While Jeff and his partner were working as nutritional consultants, they noticed a very specific need that their customers had, which wasn’t being filled within the industry. After reading the book Blue Ocean Strategy, Jeff began to understand how the feed industry was locked into repeating the same process, rather than innovating - opening the opportunity to start a company More Than Just Feed in “open waters.”
Join us as Jeff shares how he took the leap from a safe career to an opportunity that would forever change the feed industry.
Key Highlights in this Podcast